I know I havn't posted for a while, but I've been meaning to, have a rant about that damn Brantano advert. I know its an advert and its meant to be funny and have a goood catchline that makes people remember the ad, but I hate it. Its obviously not based on fact and they by no means have to be, but it really annoys me how they present the women as irratcic and helpless where shoes are concerned. For those who are not familiar with the advert, it is advertising the shoe companyt Brantano. It depicts Professor Anne-Marie Brantano, a fictional psychologist portrayed as one of the giants of twentieth century psychology along with Sigmund Freud and Carl Jung. She supposively discovered the "sling-back synapse", an imaginary part of the female brain which reveals what women want from their shoe shopping experience. It also describes the condition "shoe rage" and answers the question 'why do women act irrationally about shoes?'. The advert is of course meant to be an aid to selling their products, but I think it is an insult to women. Not because it depicts women as linking shoes, as then men in football and beer adverts would also be wrong, but because women are conveyed as irrational, helpless and have no sense of control. Also the advert excludes men, don't they want men to buy their shoes too? Anyway, I'm not going to go on about the advert being sexist, as I don't believe it is, but it does annoy me, its just patronizing.
Ciao for now.
P.S HEATHER MILLS, ARGH.
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2 comments:
Totally agree about Mad Mills, shes MENTAL! Did you see her ranting on This morning about the media and she was going on so much poor Fiona gave up trying to shut her up and they ended up playing the ad break music whilst she was still going on! Ha! Not only her ut how do you feel about Jordan and Kerry Katona? Jordan seems to be on OK! Magazine every week, I swear she pays them for her celebrity status or something and Kerry, omg don't even get me started. Mum of the year? Are they joking? She's a coke-head who's famous for her ISSUES and public breakdowns, not for getting the most annoying advert on TV- ICELAND! I can't see how they're making any money with her on their adverts! GRRRRRR!
I agree Jo, Mum of the year..it's shameful. I'm not saying she's a terrible mum, but there's sooo many more mums out there who may be suffering from cancer or who are a single parent trying to make ends meet for their children. Stuff the celebrity, who coined that word anyway? HA lol. Think I may have a rant in a blog now...
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